You know you should be blogging but you’re not sure what to talk about. So, you don’t post and your blog becomes a ghost town. Or you might be a virtual assistant who blogs frequently on unrelated subjects. When potential clients visit your site, they see a mixture of posts on different topics with no real organization or structure.
The good news is no matter which camp you fall into, you can learn how to blog and do it so well that you convert your site visitors into paying clients. You can start by using these four tips:
Determine Your Ideal Client
If you’re an experienced VA, you may already have a quick answer to this question. But if you don’t know what type of client you’d like to serve, read Defining Your Ideal Client. There’s a helpful exercise mentioned that will help you clarify who you want to work with in your business.
All of the content you create for your blog should be geared toward your ideal client. Instead of publishing a post titled ’25 Time Saving Tips’, aim for something more descriptive like ’25 Time Saving Tips for New Moms’. Now, your content is focused and your ideal client knows your post will be helpful to her personally.
Know What Services You Offer
It’s not enough to simply know who your ideal client is. You also need to know what services you offer or would like to offer. If you’re still trying to figure that out, then this post should give you some clarity.
With your services in your mind, you can create content that will help your ideal client with a specific problem. This shows potential clients you understand their needs and that you can provide the results they are looking for.
For example, you’ve decided your ideal client is a health and fitness coach. You’ve determined that you really shine when it comes to social media so that’s what you do – you offer social media management for health and fitness coaches.
Now, you can create a blog post on the topic of Instagram. You could name it ‘5 Instagram Mistakes that New Fitness Coaches Make’ or ‘Every Fitness Coach Should Use These Popular Instagram Hashtags’. If you provide content that’s genuinely helpful, your potential clients will love your blog.
Consider What Clients Want to Know
As you grow your virtual assistant business, clients will start to look to you for advice. They’ll ask questions about the services you offer and how they work. Keep a list of questions your clients ask and turn them into blog posts.
If several clients ask you about the difference between a Facebook fan page and a Facebook group, write up an answer and post it to your blog. Not only do you have new content for your blog, you can also direct your clients to your website when they ask you for advice.
Save Time with PLR
If you already have a full client list, then finding time to create content might be difficult. But that doesn’t mean you have to let your blog go stale. You can use private label rights (PLR) content. This is content that you can purchase and use on your blog as-is. You can edit if you wish but you don’t have to. And this is perfectly legal! 🙂
Don’t settle for any old PLR website, however. You want excellent content you’ll feel proud to publish and that will make potential clients want to work with you as soon as you’re available. Here’s where you can buy PLR content that’s high quality and well-written:
It can take some time before you become comfortable with blogging, but don’t give up. The more you post, the easier you’ll find it to create and share content potential clients will love. And if you’re still stuck…get the 101 Internet Marketing VA Content Ideas for some inspiration!
Share Your Thoughts…
What’s your biggest blogging struggle? How do you tackle it?