If you’re interested in becoming a virtual assistant, then most likely one of the first questions that comes to your mind is, "What services should I offer in my business?"
There are literally hundreds of potential services you could offer, but not all of them will be the right fit for you. So with that in mind, here’s how to narrow down some of the possibilities:
Take a Skills Inventory
You’re naturally drawn to some projects based on your skills. Sometimes, your skills will be obvious to you but for most people, they’re not. It’s easy to overlook your skills because they come naturally to you.
For example, if you’ve always found designing graphics easy then you might assume that everyone else does too. This can cause you to think that your gift is common and no one will hire you for it. I felt this way about techie tasks. I thought everyone could just Google things and figure them out, but I know now that's just not the case. 🙂
It can be helpful to ask a supportive friend or family member what your gifts/talents are. You might also want to consider what people have praised you for in the past. Did your teacher praise you for your grasp of language and composition? Maybe you’d be excellent with creating or editing content. Did your Mom show off your artwork to all of her friends? Maybe you’d be an awesome graphic designer.
When you start looking for your happy zone, ask yourself what you’ve done in the past that you enjoyed. Past employment can shed a lot of light on what might work best for you. For example, maybe you worked as manager at a doctor’s office and found you loved balancing the books. In that case, you might be a natural for bookkeeping services.
While examining your past employment, start keeping two lists. One list should be the tasks that you hated doing and the other should be the tasks you enjoyed. When you’re done, you’ll have a better idea of what types of services you could offer and which ones you should avoid offering.
Assess the Market
Now that you’re armed with an idea of what services might be a good fit for you, it’s time to look at the market and what’s profitable for you. Think about the amount of time you would have to invest in serving your clients. If you plan to offer $100 infographics, but it takes you 30+ hours to do it, then you’re not likely to make a profit.
You should also keep in mind who you’re selling your services to. A solopreneuer just starting out may not need or be willing to pay for infographics. But a more seasoned solopreneuer or small business owner may not only be willing to pay your rates, they may choose to keep you on retainer each month. It all comes down to targeting the right market for your services.
Don’t be upset if you find yourself overwhelmed by the possibilities. It’s natural to spend a bit of time trying out new services until you find the one that makes you happy and pays your bills. When you do find your zone of genius, you’ll know it and so will your satisfied clients.