We live in a very social world and as a business owner you can’t shy away from having a presence on social media platforms such as Facebook, Twitter, LinkedIn, Google+ and Pinterest. While social media is such a huge part of our everyday lives, it can be a huge time-suck.
Many small business owners don’t bother with social media because of the following reasons:
- They simply don’t have the time to focus on it
- They don’t understand the importance
- They know it’s important, but lack social media knowledge of:
- When to share
- Who to share with
- What platforms to use
- How often to post
What is Social Media Management?
The basic principle of a Social Media Manager is to create a presence on social media platforms (Facebook, Twitter, Linked In, Google+, etc.) for a company that will help them grow their client base. Not only will a Social Media Manager create and post relevant information, they will also track and report on the interaction that is received.
As a Social Media Manager you can help your clients understand that social media is important and that it doesn’t have to be time-consuming for them. You will take care of all of the details (where to post, when to post, etc.) Social Media is a BIG challenge for many small business owners and therefore there is a BIG opportunity for you.