People are listening to podcasts in their cars, while they walk, as they commute to work, and everywhere else where it’s inconvenient to read or watch a video.

podcasting virtual assistant

By providing content in an audible format, business owners are able to open up their businesses to a wider audience of people who prefer to listen to their content while they are on-the-go.

Helping your clients build their business is an important part of your VA business. By offering Podcasting services, you can help them out immensely.

So what exactly is a Podcast?

A podcast is basically a type of internet radio show. Like a radio show, podcasters broadcast on a regular schedule, but unlike radio, podcast episodes can be made available to listeners for download anytime. Similar to TIVO or DVR, podcasting is an on-demand medium where listeners can choose what they want to listen to when they want to listen to it.

Podcasts can offer news, advice, interviews, step-by-step instructions, entertainment, and other content. Typically podcasts are offered free and are used by business owners to build their community and get noticed. Here are just a few more reasons why podcasts can benefit their business:

  • Drive traffic to their website from the podcast
  • Give exclusive offers to their podcast community to get leads
  • Get their community involved
  • Share their expertise to get leads and more clients

A lot has to happen behind the scenes in order to run a successful podcast. Here is a list of services you could be offering to help your clients with their podcast:

  • Help them brainstorm podcast topics related to their audience
  • Create a podcasting schedule
  • Schedule interview guests and prepare questions
  • Edit the podcast using software like Audacity or GarageBand
  • Post podcast episodes online on your clients website or on hosting sites like or
  • Post the podcast in podcast directories such as iTunes or Stitcher
  • Assist with marketing their podcast through podcast directories, social media and their blog
  • Optimize the podcast to ensure they have great titles, descriptions and meta data that will come up in search results
  • Get sponsors for the podcast to monetize it
  • & more…

To get further training on offering this service and many other Virtual Assistant services in your business, be sure to check out the Star VA Membership Community.

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